Double & Two

LGE Personal Branding for Election


YB Lim Guan Eng ran as a district candidate in Penang during the 2023 state elections in Malaysia. We had the honor of creating his personal branding visual design for the campaign. Our design, inspired in part by classic superhero themes and Malaysian flag colors, appeals to both younger and older generations. It was applied to various campaign assets, including T-shirts, reusable bags, and print flyers.