Pick Me is a convenience store in Langkawi that approached us to create their store branding, from concept to branding assets.

The concept for the branding we presented is how when everyone is shopping, the products will call out and entice the customers to choose them. With this concept, we designed a logo of a character in a hand mascot to signify how people are like the hands of a claw machine, and we feel younger on our birthdays when we get gifts. Our attention grabbing branding concept was also applied to the physical store’s interior and exterior.