In business for 86 years since they opened, Tao Yuan Teahouse is an old brand that everyone in Penang is familiar with. In order to foster a deeper connection with young consumers, we have planned for Tao Yuan Teahouse a sub-brand – TAO. TAO will be a store with longevity peach buns and other innovative peach-shaped desserts as the main theme. We have designed a series of brand visuals based on the concept of monkey stealing peaches, hoping to bring a more playful and interesting side of traditional pastry to everyone.