Category: F&B

Established in 1948, Sin Boon Kee Coffee has been continually passed down for over 70 years. It is a well-known and established brand in Penang. In order to foster a deeper connection with young consumers, Sin Boon Kee launched the sub-brand SBK Coffee, which has a younger image to resonate with old and new customers. We is honoured to be part of this sub-brand’s design project.

For the design concept, we retained the two cats in the previous logo and redefined the image of the cats. By adding Penang’s traditional tile design elements and colors, this innovation intends to continue showcasing Penang’s beauty and culture.

The brainchild of Kopitan Classic, Abang Adek is a “One Malaysia” dining concept that combines traditional Malay, Chinese and Indian kopitiam (Malaysian coffee shop) cultures. It adapts the hawker stall concept into the modern kiosk set-up that recreates an authentic Malaysian dining style for people to not just eat, but also to hangout.

The honor of branding Abang Adek was given to Double & Two. We provided Kopitan Classic a complete branding, from brand identity to packaging and interior design. As we wanted to show the casual, light-hearted and friendliness of Abang Adek, we decided on a fun cartoon style for the logo design. We also chose 2 colours from the traditional Malay colour palette, that is green and yellow, to highlight Abang Adek’s cultural significance.

With this art direction, the brand collaterals were also designed accordingly by us. We also worked closely with a local interior designer to product design mock-ups of the kiosk designs.

Located at 92 Armenian Street in Penang, Malaysia, this café has a vintage interior and is famous for their bird’s nest themed desserts. To highlight the retro theme of the restaurant, we used darker tones and music with a retro flair to match that. We hope you appreciate our creation.

In business for 86 years since they opened, Tao Yuan Teahouse is an old brand that everyone in Penang is familiar with. In order to foster a deeper connection with young consumers, we have planned for Tao Yuan Teahouse a sub-brand – TAO. TAO will be a store with longevity peach buns and other innovative peach-shaped desserts as the main theme. We have designed a series of brand visuals based on the concept of monkey stealing peaches, hoping to bring a more playful and interesting side of traditional pastry to everyone.

Rising Company is a barbecue restaurant with a 90s Hong Kong films theme. For their restaurant promotional launch, we lead the production of a promotional video. With the restaurant’s theme in mind, Double & Two produced a promotional film in the style of 90s Hong Kong film to match their theme.